Monday, July 03, 2006

The Amazing Video Stick Letter For Locking Your Customers In On The Back End!

This video is an example of how to use video to enhance your "stick letter'. It's for an imaginary product that doesn't exist.
Basically, it's just a personal reminder of all the benefits that they will be receiving with your product. The goal is to eliminate refunds and reassure the customer that they made a great choice in buying.
It all goes back to relationships - how much more personal is it for them to watch a video of you stating the benefits of your product? I can tell you it's infinitely more personal than a standard, cookie-cutter stick letter.
Matt

1 Comments:

Blogger Editor-In-Chief said...

Hey Matt, how are you doing, thanks for sharing, short and sweet, keep it coming...

2:20 AM  

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